ICMIF member La Segunda Seguros (Argentina) has presented its open innovation programme for startups, Innlab, at the Experiencia Endeavor entrepreneurial convention held in Córdoba last month.
On Tuesday 30 July, the Córdoba Convention Centre hosted the Experiencia Endeavor, a popular, large-scale event for entrepreneurs which offers a variety of proposals for attendees, including: inspirational talks by unicorn startup companies and renowned entrepreneurs, to training sessions and workshops led by experts.
Every year the event brings together young professionals, entrepreneurs, investors and anyone interested in the world of entrepreneurship and innovation, whether to validate a business idea, make business contacts or be inspired.
La Segunda Seguros attended the event as a Gold Sponsor and participated in the “Meet the Companies” space which is designed to generate strategic relationships between entrepreneurs, partners, investors and representatives of the Endeavor Network. This was a great opportunity to present the cooperative insurer’s Innlab open innovation programme which was launched last year and which already has eight startups working on different business solutions.
Martín Moser, Head of the Innlab open innovation programme, said: “Our goal is to always be close to the entrepreneurial ecosystem, listening to solutions and always looking for the link with our business”. At the same time, he said that this year they plan to relaunch the call for new technological proposals.
Innovation is a fundamental pillar of La Segunda Seguros’ strategy. It organised its first hackathon in 2018 which began a path of incorporating technological solutions to its business that allow it to enhance and facilitate the experience of working with the insurer, both for its own insurance producers and also for customers and the community in general.
In August 2023, the company launched InnLab, an open innovation programme which La Segunda Seguros says is aimed at entrepreneurs who have disruptive ideas that they wish to apply to the world of insurance. At the time, the insurer was looking for startups or scaleups with at least one prototype or minimum viable product (MVP) launched on the market and that need support to continue growing. La Segunda is now working with eight startups.
The Endeavor Experience began from the premise that entrepreneurs are generators of impact in the communities where they act, through the generation of jobs, wealth and innovation for Argentina and the rest of the world. The speaker agenda included many well-known entrepreneurs from Argentina.
