ICMIF member and cooperative insurer the P&V Group (Belgium) has announced the launch of an insurance bond, which is intended to be affordable in terms of a minimum investment, clear because there are no superfluous options, and safe because it comes with a solid and fixed rate. P&V Group says it is betting on a long-term commitment product anchored in its core expertise, life insurance, which makes its position in the race for financial alternatives to government bonds and other cash certificates clear to customers.
What you see is what you get
The minimum investment required is EUR 2,000 for the P&V Group insurance bond. This life insurance product, marketed under its Vivium and P&V brands, has a term of eight years and one day, no management fees, a fixed introductory rate of 2.55% of the subscription at the end of the term, and no taxation at the end of the term. It is also possible to add death cover of 130% of the investment, to be paid to relatives in the event of death during the term of the insurance bond.
In addition, until the end of this year, for any investment of EUR 10,000 or more, the P&V Group pays an additional fee (limited to EUR 2,000) of 2% of the amount invested to the contract in question, which offsets the amount of the compulsory tax on insurance premiums.
For a concrete overview of the characteristics and advantages of this insurance voucher, read the numerical examples on the P&V website.
A diversified and broad target customer profile
With its insurance bond, the P&V Group’s aim is to target customer profiles who have savings in order to make a more attractive return on their investments than in a savings account, and who do not want to worry about the evolution of their investment returns. This is the case with the guaranteed interest rate, which remains unchanged from the first to the last day of the contract. It also targets clients who want to diversify their investments, and have already exhausted all the possibilities of life insurance products allowing tax reduction and deduction at the end of the tax year.
P&V Group says the minimum threshold of EUR 2,000, which is lower than that imposed to access other investments, should further broaden this target, and make the insurance voucher potentially affordable to more customers.
Finally, by offering a unique formula, without unnecessary choice or complexity, the product remains simple, transparent, without the risk of misinterpretation, and is also aimed at budding investors.
A product that reflects the identity of the P&V Group
“Our insurance bond is of course a meeting of the potential and needs of clients who will once again have sums available to invest from September,” says Sophie Misselyn, Member of the P&V Group’s Management Committee. She continues: “It is also an opportunity to reaffirm to them that, ultimately, our place is where we offer investment solutions that aim for stability and quality over the long term. and not more opportunistic investment solutions. This is our core business, and it is by staying true to it, and focusing on what we do best, that we bring real added value to customers.”
“An investment product with no exorbitant starting bonus, with a solid and guaranteed rate, with zero management fees, zero taxation at the end of the term, and the possibility of protecting your loved ones, this is the insurance bond offered by the P&V Group. To invest simple, safe and zen!” added Wouter Demeulenaere, Head of Business Development Life & EB at the P&V Group.
