Case study

A journey to operationalise the value of mutuality in business strategy

In 2019, Wawanesa, one of the largest mutual insurers in Canada, embarked on a strategic journey to redefine and operationalise mutuality within its business, focusing on member-centricity, community impact, and sustainability. This process involved extensive research, global peer learning, and internal reflection. Wawanesa has since developed a “Mutuality Framework” to guide its purpose, vision, and strategy, ensuring its operations are aligned with its mutual ethos. The company continues to evolve, learning from the global mutual insurance community while taking bold steps, such as the sale of its U.S. business, to stay true to its long-term mutual values.

Wawanesa is one of the largest mutual insurers in Canada, with a long history dating back to 1896. In this 128 years, the mutual has grown into a diversified multi-line insurance company serving almost 2 million members across 9 regions with over 5,000 employees…

Member only content

Access the full member-only content

This is an abridged version. To access the full article/recording, please complete the form above to request the link to the full version being sent directly to you, or visit the member-only link for the ICMIF Knowledge Hub (for more details of how ICMIF members can access this please click here or contact ICMIF).

Scroll to Top