ICMIF Centenary Conference 2022

Three ICMIF member organisations share case studies about how they have each developed a modern mutual/cooperative brand which preserves their original purpose while also articulating the benefits of mutuality and social purpose in a way that is relevant for today’s customers. The session also looks at marketing strategies that leverage the mutual/cooperative difference and engagement strategies that make membership meaningful in the customer value proposition.

Presentations:

• • The feeling’s mutual: A purpose-led focus on prevention | Glenn Croasdale, Chief Client Officer, FMG (New Zealand)
  • CO-OP Kyosai: Born from and shaped by the needs of co-op members | Toshiaki Wada, President, CO-OP Kyosai (Japan)
  • Marketing the modern mutual | Ayanda Seboni, Group Executive: Communications, Brand and Marketing, PPS (South Africa)