Co-operators (Canada) has introduced a new employee value proposition called the “Employee Promise” (EVP) to enhance talent acquisition and retention. The EVP focuses on career development, an inclusive culture, competitive compensation, and purpose-driven work. Through stakeholder engagement, clear communication, comprehensive training, and continuous feedback, Co-operators has successfully implemented this initiative. The Employee Promise underscores the company’s commitment to its workforce, fostering a motivated and engaged environment that aligns with its strategic goals.

Co-operators, a leading Canadian insurance and financial services co-operative, has recently developed a new employee value proposition known as the “Employee Promise.” This initiative, aimed at enhancing talent acquisition and retention, aligns with the organisation’s broader strategic goals. This article delves into the processes and changes implemented by The Co-operators, providing insights into their journey and the components of their EVP.

Co-operators’ Employee Promise is built on several foundational elements…