OneFamily (UK) has undertaken significant changes to enhance its employee value proposition (EVP) to align with its growth and digital transformation goals. By focusing on commercial alignment, digital adoption, and robust employee support, the organisation has fostered a more commercially driven culture. Key initiatives include comprehensive training programmes, clear communication strategies, and engagement activities to ensure employee buy-in. The new EVP highlights career growth opportunities, a supportive work environment, competitive compensation, and purpose-driven work, positioning OneFamily for continued success while maintaining a motivated and engaged workforce.

OneFamily, an investment and life insurance provider based in the UK, with a workforce of 750 employees, has recently undertaken significant changes to enhance its employee value proposition. Over the past year, OneFamily recognised the necessity of becoming more commercially focused to deliver on its purpose effectively. This realisation prompted the organisation to initiate changes aimed at fostering a more commercially driven culture. The leadership understood that achieving this goal required not only strategic adjustments but also the active engagement and support of their employees.

To successfully transform its EVP, OneFamily concentrated on three primary areas…