Pascal Demurger, Chief Executive Officer of MAIF (France) discusses leading a mission-driven company, combating ecological change, and the most important trends shaping the insurance sector in this CEO interview. Demurger also shares what he believes to be the essential qualities and skills that future senior executives need in terms of leadership and his approach to ensuring the best experience for customers.

As a mission-driven company, how does MAIF ensure that its corporate strategies and daily operations align with its purpose? Could you provide some examples of how this mission-centred approach has influenced decision-making or led to innovative practices within MAIF?

To become a mission-driven company, a business must include a purpose and environmental and social objectives in its statutes. The broadening of the social purpose and the evolution of the legal framework theoretically allow what used to be CSR and the company’s overall strategy to be conducted together. However, fully leveraging the transformative potential of this status requires putting impact…