Video presentation

Putting a purpose-led strategy into practice

ICMIF Biennial Conference 2024

This session explores examples from ICMIF members that have effectively embraced and modernised the mutual/cooperative difference across their organisations. The discourse includes how to operationalise a purpose-led strategy that enhances performance for the business while reinforcing the authenticity of their commitment to long-term value creation for all stakeholders. It also looks at how organisations communicate their unique difference in their customer proposition in a way that builds on their historic principles and heritage, but is articulated through a modern brand experience.

Session speakers:

  • Gaby Polanco-Sorto, Vice President and Head, Purpose and Sustainability, Gore Mutual (Canada)
  • Steve Prentice, Vice President, Client Insights & Strategy, Thrivent (USA)
  • Tadao Takahashi, Senior Managing Director, Kokumin Kyosai co-op (Japan)
  • Toshiaki Wada, President, CO-OP Kyosai (Japan)
  • Ayanda Seboni, Group Executive: Mutuality, PPS (South Africa) moderator

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