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The building blocks to a brand that emphasises action over words

Achmea (Netherlands) is dedicated to sustainable living and social impact. The brand has revitalised its image under new leadership, emphasising its commitment to sustainability through various initiatives that address health, mobility, and social issues. With 15,000 employees and operations in seven countries, Achmea fosters a strong work-life balance and prioritises long-term value for its 10 million customers. Recent campaigns focus on closing the gap between knowing and doing in sustainability, significantly improving the company’s reputation and underscoring its role as a proactive and responsible market leader.

Achmea, an insurance and financial services company based in the Netherlands, has a rich history spanning over two centuries since its founding in 1811. As a cooperative organisation, it is not listed on the stock exchange and primarily serves its customers, who are also its key stakeholders. With a workforce of 15,000 employees operating across seven countries, Achmea focuses on creating sustainable value for customers, employees, and society…

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