ICMIF member Seguros Equidad (Honduras) has launched the new ‘Safe Mode’ (Modo Seguro) marketing campaign, with the aim of promoting peace of mind and prevention for members in everyday life through its comprehensive insurance solutions.

Seguros Equidad says it is proud to introduce its new ‘Modo Seguro’ campaign, designed to help people reflect on their daily decisions and the importance of having the right protection in a world where uncertainty is part of daily life.

The campaign invites consumers to ask themselves: ‘What team are you from?’ Are they more cautious or are they more carefree. Either way, through three key product offerings, Seguros Equidad highlights the everyday situations that people face and the cover available for both types of customer from the insurer:

Travel and home security: whether people prefer to entrust their home to the care of neighbours while travelling, or they prefer to forget about their home when they travel, peace of mind is a universal desire, and Seguros Equidad is using this campaign to alert people to its range of products which offer protection for homes, even when the owner is away.

Health and wellness: Whether people look for medical advice on TikTok or they prefer a professional medical consultation, Seguros Equidad’s campaign reminds people that protecting one’s health is a very important consideration for everyone. Through the campaign, Seguros Equidad shares information on its range of reliable health insurance which give people peace of mind that they are protecting themselves and their loved ones.

Roadside assistance: Lastly the cooperative insurer asks whether people would be happy to simply ask a friend to help them with car problems or if they would prefer to rely on 24/7 assistance? Safety on the road is essential, and Seguros Equidad says its roadside cover means members can be confident that in the event of an unforeseen event there will always be help available when they need it.

The insurer says “At Seguros Equidad, we understand that peace of mind is something we all want, but it is not always guaranteed. With the ‘Safe Mode’ campaign, we want people to feel empowered to make informed decisions and protect what they value most.”

The ‘Safe Mode’ campaign is being promoted on a variety of platforms, including social media, digital media and traditional advertising, with the aim of reaching a wide audience and fostering a culture of safety and prevention in Honduras. Watch the promotional video that accompanies the campaign here.