The IMA Group (Inter Mutuelles Assistance) has selected a technological solution from idGarages.com to offer its shareholders and their members a platform for comparing car repair quotes and putting them in touch with garages. French mutual Macif is the first insurer to benefit through its Macif Service Entretien Auto portal.

Keen to meet the challenges of mobility and the demands for increasingly personalised customer relationships, the IMA Group, one of ICMIF’s French members, has developed a platform which simplifies the maintenance and repair process of vehicles for its shareholders, some of the major players in the social economy.

Following a review of existing solutions on the market, IMA chose the technological solution offered by idGarages.com based on the diversity of its services; its ease of use for motorists; and its ability to adapt to customer needs.

Each shareholder of the IMA Group has the possibility to create his own user interface using the idGarages.com technology according to their preferences. The objective is to support each motorist in their search for garages and in their requests for online quotes including:

• The ability to make appointments 24/7 in a simple way
• A reassuring proposal based on a large network of 4,300 garages
• The guarantee of paying the right price with the calculation of the quote in real time and the possibility of comparing garages by price and distance.

Wishing to offer its members the ability to better control their vehicle repair or maintenance budget, French mutual Macif is the first insurer to deploy this solution through its Macif Service Entretien Auto platform.

“We are pleased to be able to continue to meet the needs of our shareholders through innovative and customisable services that promote the loyalty of their members. To complete our mobility offer, we wanted to offer them a digital solution that facilitates car maintenance and repair. The response provided by the idGarages.com platform is effective because it is easy to use and creates the essential bond of trust between the motorist and his garage,” said Frédéric Eimery, Group Marketing Director of the IMA Group.

“The French keep their cars longer and longer. In addition, faced with the technicality of vehicles, it is becoming more and more complex to carry out the maintenance of your car yourself. With the ‘Macif Service Entretien Auto’ service, Macif is expanding its offer for motorists, always with the aim of supporting its members on a daily basis in their mobility and helping them preserve their purchasing power,” said Julien Hue, Marketing Manager, Property and Casualty, Macif.

“The idGarages.com teams are very proud to support the IMA Group teams and their customers in their work at the service of motorists. We have a unique know-how and technology capable of adapting to the needs of each company while remaining very simple and fast for motorists. Thanks to our partnership with the IMA Group, which is already embodied in a solution deployed by Macif, our 4,300 partner garages will have access to new potential customers and thus increase their turnover,” said Jonathan Bloch, CEO of idGarages.com.