Sustainability has become one of the strategic imperatives for the entire insurance industry, influenced by growing market expectations, investor pressures and regulatory compliance. However, for many mutual/cooperative insurers, sustainability is more than adopting sustainable practices to drive positive environmental and social change – it is also good for business. This session showcases ICMIF members that have created business value from embedding a sustainability strategy, in terms of opportunities for product innovation and optimisation, better risk management, and a more resilient operating model.