Although Trillium Mutual (Canada) was only established in 2004 as a result of an amalgamation between two Ontario-based agricultural mutual insurers, the roots of the organisation began 140 years ago. The dynamic of this evolution is an organisation that recognises the value of the past, present, and future. This strong legacy, combined with a dedication to its members, allows Trillium Mutual to continue to exemplify the benefits of mutuality.
At Trillium Mutual Insurance they develop insurance solutions for people, not profits. They are dedicated to their members while supporting the organization wide commitment to mutuality.
Mutual insurance companies thrive on their members and the concept of togetherness. It is that ‘sharing’ ideal that sets the mutuals apart from the rest of the insurance industry. They are rooted in the idea that through business they can give people peace of mind for life’s unexpected events.
Key messages
Most campaigns are intentional and part of Trillium's marketing strategy while others are opportunistic when something positive is happening in the mutual community or conversely, when something negative is happening on the stock company side. Messaging about mutuality educates members and future members while intentionally differentiating them from the stock companies.
- At Trillium Mutual, we work hard to provide industry-leading insurance solutions for all of your work and lifestyle needs.
- Ultimately, we are accountable to our members and their communities in everything we do. We are in this together! We have been built on the values of the past and look forward to implementing them for the future.
- Our vision: “To be the Leading Mutual Insurer Protecting and Enhancing Farm and Community Lifestyles”, is well represented by our team of professional individuals.
- At Trillium Mutual we are real people offering real products with real service.”
- This LinkedIn article was published in 2017 by their now President & CEO, Tracy MacDonald (pictured below).
- Trilllium Mutual have published a blog post around being a mutual.
At Trillium Mutual, our mutual structure aligns our company interests with our members interests. We recently re-vamped our Values Statement and at the top of the list; Our Valued Members: We exist for the sole benefit of our members. With that in mind, mutual insurers are able to offer superior services to their members, which touches on another one of our values; Exceptional Customer Service: We strive for every customer experience to be excellent.
Mutuality is genuine consideration and compassion for all parties concerned; built upon a culture that is conducive to shared objectives and interdependent workings. It brings about balanced relationships built on co-operation and common respect. When barriers or complications arise the goal is to find a common ground for all involved.
“With a strong legacy, Trillium Mutual continues to exemplify the benefits of mutuality."
Attending events
- Representatives from Trillium Mutual speak at trade association events and meetings to the respective memberships.
- Trillium Mutual have partnered with the University of Guelph to promote its brands and mutuality utilising its Ontario Agricultural College (OAC) programme.
- Trillium’s mutual structure aligns the organisation’s and members’ interests. One of the ways Trillium does this is through its ROOTS (Recognising Our Opportunity to Support) Community Fund. This programme provides assistance and support to a variety of different community programmes that look to sustain and develop rural Ontario. Ultimately, all employees are accountable to the members and their communities in everything they do. We are in this together! They are built on the values of the past and look forward to implementing them for the future. Trillium's vision: “To be the Leading Mutual Insurer Protecting and Enhancing Farm and Community Lifestyles”, is well represented by its entire team.
The video below was distributed externally and internally in 2018.
This case study was featured in the ICMIF report Leveraging the mutual difference (published February 2022).
Click here to access the report.
About Trillium Mutual Insurance Company
The roots of the organisation began 140 years ago. Trillium Mutual was established on 1 January 2004 as a result of an amalgamation between Formosa Mutual Insurance Company (established in 1880) and Elma Mutual Insurance Company (1884). The dynamic of this evolution is an organisation that recognises the value of the past, present, and future.
Today, Trillium Mutual Insurance Company is an agri-business mutual insurer based out of Listowel, Ontario. Its Board of Directors and all of its staff are dedicated to sound corporate governance and being leaders in the industry. Trillium Mutual develops insurance solutions for people, not profits. It is rooted in the idea that through partnerships, the company can give people peace of mind for life’s unexpected events. Ultimately, it is accountable to its members and their communities in everything it does. Built on the values of the past and look forward to implementing them for the future.
