ICMIF Biennial Conference 2024: Putting a purpose-led strategy into practice
Thrivent (USA), a not-for-profit Fortune 500 financial services organisation founded over a century ago, redefined its mission in 2020 but later recognised the need to simplify and distil its values further. By 2024, the organisation embraced a succinct purpose statement, "Empowering lives of service and faith," supported by core values of empathy, authenticity, excellence, gratitude, and impact. This clear purpose guides Thrivent's partnerships, financial advice, and community initiatives, allowing it to differentiate itself in the financial services sector by blending generosity with practical financial solutions.
Presenter:
Steve Prentice, Vice President, Client Insights & Strategy, Thrivent (USA)
More information
If you would like more information on the topic or case studies presented above, please contact us. We are here to make tailored introductions to your fellow ICMIF members and we can also share other member-only resources with you based on your specific challenges and interests.
